Many things can affect the effectiveness of a marketing or sales campaign - taglines, imagery, layout, aesthetics, tone, etc. all play a part in the persuasive experience. Teams may have a number of options for all of these elements, but deciding between them can be difficult. Enter A/B testing.  A/B testing is great way to settle disagreements on online design decisions. If your goal is to get more people to sign up, sell more, or convince more people to contact you, simply take two alternative designs, put both of them live, send a percentage of users to each option, and see which one does better.

We have access to the results of over 25 real, online A/B tests – tests about conversions, e-commerce, social marketing, landing pages, etc . For our December NH UPA meeting, we’ll share these results with you in an interactive and engaging session. We’ll setup the evening as a bit of a game show or contest. For each A/B test, we’ll first show you the two alternatives and let you vote on which one performed better. After the vote, we’ll show you which version actually won. Keep track of your performance through the night and assess your skills at the end.

When:

Tuesday December 13, 2011

6:30 - 7:00 Networking and Refreshments

7:00 - 8:00 Session

Where:

Idea Greenhouse

8 Jenkins Ct  Durham, NH 03824

http://www.ideagreenhouse.biz/about/directions

NH UPA meetings are ALWAYS open to anyone who is interested in attending. Membership to the UPA is NOT required.

Hope to see you there!